/* ==========================================================================
   Marketing Apothekary — Brand Stylesheet (v2)
   Grounded in the candlelit apothecary photography: near-black backdrop,
   warm brass and gold, aged parchment used sparingly as a lit object
   on a dark table, not as the field itself.
   ========================================================================== */

@import url('https://fonts.googleapis.com/css2?family=Cormorant+Garamond:ital,wght@0,400;0,500;0,600;1,400;1,500&family=Cinzel:wght@400;500;600&family=Libre+Baskerville:ital,wght@0,400;0,700;1,400&display=swap');

:root{
  /* -- core palette (Marketing Apothekary Brand Kit) -- */
  --void:         #15110D;  /* the dominant backdrop: near-black warm ink */
  --ink:          #211D19;  /* recessed panels, one step up from void */
  --panel:        #2A2420;  /* card surfaces, one step up from ink */
  --dark-brown:   #392D25;
  --ivory:        #F4EBDD;
  --parchment:    #E7D6B8;
  --gold:         #A77B3E;
  --brass:        #8A6637;
  --olive:        #9C9E72;  /* lightened for legibility on dark */
  --olive-deep:   #6E704B;
  --sage:         #A2A184;
  --oxblood:      #C17A6C;  /* lightened for legibility on dark */
  --oxblood-deep: #713C36;

  --ivory-85: rgba(244,235,221,.85);
  --ivory-65: rgba(244,235,221,.65);
  --ivory-45: rgba(244,235,221,.45);
  --ivory-12: rgba(244,235,221,.12);
  --ivory-06: rgba(244,235,221,.055);
  --gold-25: rgba(167,123,62,.3);
  --gold-45: rgba(167,123,62,.55);

  --display: 'Cormorant Garamond', Georgia, serif;
  --label:   'Cinzel', Georgia, serif;
  --body:    'Libre Baskerville', Georgia, serif;

  --max: 1160px;
  --pad: clamp(20px, 5vw, 64px);
  --radius: 2px;
}

*,*::before,*::after{ box-sizing:border-box; }
html{ scroll-behavior:smooth; }
body{
  margin:0;
  background:
    radial-gradient(ellipse 900px 500px at 15% -8%, rgba(167,123,62,.10), transparent 60%),
    radial-gradient(ellipse 700px 500px at 90% 15%, rgba(167,123,62,.06), transparent 55%),
    var(--void);
  color:var(--ivory-85);
  font-family:var(--body);
  font-size:17px;
  line-height:1.7;
  -webkit-font-smoothing:antialiased;
}
img{ max-width:100%; display:block; }
a{ color:inherit; }
h1,h2,h3,h4{
  font-family:var(--display);
  font-weight:600;
  line-height:1.12;
  margin:0 0 .5em;
  color:var(--ivory);
}
h1{ font-size:clamp(2.6rem, 5.6vw, 4.6rem); letter-spacing:.003em; }
h2{ font-size:clamp(2rem, 3.6vw, 2.9rem); font-weight:500; }
h3{ font-size:clamp(1.3rem, 2vw, 1.6rem); font-weight:600; }
p{ margin:0 0 1.1em; }
p:last-child{ margin-bottom:0; }

.eyebrow{
  font-family:var(--label);
  font-size:.72rem;
  letter-spacing:.22em;
  text-transform:uppercase;
  color:var(--gold);
  display:flex;
  align-items:center;
  gap:.7em;
  margin-bottom:1.1em;
}
.eyebrow::before{
  content:"";
  width:26px; height:1px;
  background:var(--gold);
  display:inline-block;
}

.wrap{ max-width:var(--max); margin:0 auto; padding:0 var(--pad); }
section{ padding:clamp(56px, 9vw, 120px) 0; position:relative; }
.section-tight{ padding:clamp(40px,6vw,72px) 0; }

/* a recessed band: subtly lighter than the void, for rhythm between sections
   (echoes the shelf photo: a lit horizontal band against dark surrounds) */
.section-dark{
  background:
    linear-gradient(180deg, rgba(167,123,62,.05), transparent 40%),
    var(--ink);
  border-top:1px solid var(--gold-25);
  border-bottom:1px solid var(--gold-25);
}

.rule{ width:64px; height:1px; background:linear-gradient(90deg, transparent, var(--gold), transparent); margin:0 auto; }
.center{ text-align:center; }

/* -- buttons -- */
.btn{
  font-family:var(--label);
  font-size:.82rem;
  letter-spacing:.14em;
  text-transform:uppercase;
  text-decoration:none;
  display:inline-block;
  padding:1.05em 2.1em;
  border-radius:var(--radius);
  border:1px solid var(--gold-45);
  background:transparent;
  color:var(--ivory);
  cursor:pointer;
  transition:background .25s ease, color .25s ease, transform .25s ease;
}
.btn:hover{ background:var(--gold); color:var(--void); transform:translateY(-1px); }
.btn--gold{ background:var(--gold); border-color:var(--gold); color:var(--void); }
.btn--gold:hover{ background:var(--brass); border-color:var(--brass); color:var(--void); }
.btn--ghost{ background:transparent; color:var(--ivory-85); border:1px solid var(--ivory-12); }
.btn--ghost:hover{ background:var(--ivory-12); border-color:var(--ivory-45); }
.btn--lg{ padding:1.15em 2.6em; font-size:.86rem; }

/* -- top announcement bar -- */
.topbar{
  background:var(--ink);
  color:var(--ivory-65);
  font-family:var(--label);
  font-size:.72rem;
  letter-spacing:.14em;
  text-transform:uppercase;
  text-align:center;
  padding:.8em var(--pad);
  border-bottom:1px solid var(--gold-25);
}
.topbar strong{ color:var(--ivory); }

/* -- nav -- */
header.site-nav{
  background:rgba(21,17,13,.9);
  backdrop-filter:blur(6px);
  border-bottom:1px solid var(--gold-25);
  position:sticky; top:0; z-index:40;
}
.nav-inner{ max-width:var(--max); margin:0 auto; padding:16px var(--pad); display:flex; align-items:center; justify-content:space-between; }
.brand-mark{ display:flex; align-items:center; gap:12px; text-decoration:none; color:var(--ivory); }
.brand-mark .ma-seal{ width:36px; height:36px; border:1px solid var(--gold); border-radius:50%; display:flex; align-items:center; justify-content:center; font-family:var(--label); font-size:.72rem; color:var(--gold); letter-spacing:.02em; }
.brand-mark .wordmark{ font-family:var(--display); font-size:1.28rem; font-weight:600; }
.nav-links{ display:flex; align-items:center; gap:28px; font-family:var(--label); font-size:.72rem; letter-spacing:.1em; text-transform:uppercase; }
.nav-links a{ text-decoration:none; color:var(--ivory-65); transition:color .2s; }
.nav-links a:hover{ color:var(--gold); }

/* -- hero -- */
.hero{ padding:clamp(56px,10vw,110px) 0 clamp(40px,7vw,72px); border-bottom:1px solid var(--gold-25); }
.hero-grid{ display:grid; grid-template-columns:1.15fr .85fr; gap:clamp(28px,5vw,72px); align-items:center; }
.hero h1{ margin-bottom:.4em; }
.hero h1 em{ font-style:italic; color:var(--oxblood); }
.hero .lede{ font-size:1.18rem; color:var(--ivory-65); max-width:46ch; }
.hero-cta-row{ display:flex; flex-wrap:wrap; align-items:center; gap:18px; margin-top:1.6em; }
.hero-note{ font-family:var(--label); font-size:.7rem; letter-spacing:.1em; text-transform:uppercase; color:var(--gold); }

/* framed photography — uses the actual parchment frame artwork over the photo */
.hero-portrait{ position:relative; }
.hero-portrait .frame{ position:relative; border-radius:var(--radius); box-shadow:0 30px 70px -24px rgba(0,0,0,.65); overflow:hidden; }
.hero-portrait .frame img.subject{ width:100%; height:auto; display:block; }

/* -- countdown -- */
.countdown{ display:flex; gap:14px; margin-top:1.8em; flex-wrap:wrap; }
.countdown .cell{ text-align:center; min-width:64px; padding:.7em .4em; border:1px solid var(--gold-45); background:var(--ivory-06); border-radius:var(--radius); }
.countdown .num{ font-family:var(--display); font-size:1.7rem; font-weight:600; color:var(--ivory); line-height:1; }
.countdown .lbl{ font-family:var(--label); font-size:.6rem; letter-spacing:.12em; text-transform:uppercase; color:var(--gold); display:block; margin-top:.35em; }

/* -- section headers -- */
.section-head{ max-width:640px; margin:0 auto 3em; text-align:center; }

/* -- event / timezone cards -- */
.event-row{ display:grid; grid-template-columns:repeat(auto-fit,minmax(200px,1fr)); gap:20px; }
.event-card{ background:var(--ivory-06); border:1px solid var(--gold-25); border-radius:var(--radius); padding:2em 1.6em; text-align:center; }
.event-card .loc{ font-family:var(--label); font-size:.72rem; letter-spacing:.12em; text-transform:uppercase; color:var(--gold); margin-bottom:.6em; }
.event-card .time{ font-family:var(--display); font-size:1.7rem; font-weight:600; color:var(--ivory); }
.event-card .date{ color:var(--ivory-65); font-size:.92rem; margin-top:.3em; }

/* -- jar / label cards -- */
.jar-grid{ display:grid; grid-template-columns:repeat(auto-fit,minmax(230px,1fr)); gap:24px; }
.jar-card{ background:var(--ivory-06); border:1px solid var(--gold-25); border-radius:var(--radius); padding:2.2em 1.8em; position:relative; }
.jar-card::before{ content:""; position:absolute; top:14px; left:14px; right:14px; bottom:14px; border:1px solid rgba(167,123,62,.16); pointer-events:none; }
.jar-card .num{ font-family:var(--label); font-size:.68rem; letter-spacing:.16em; color:var(--gold); margin-bottom:1em; display:block; }
.jar-card h3{ margin-bottom:.5em; }
.jar-card p{ color:var(--ivory-65); font-size:.98rem; }

/* -- long-form editorial block -- */
.editorial{ max-width:700px; margin:0 auto; }
.editorial p{ color:var(--ivory-65); font-size:1.06rem; }
.editorial p.lead{ font-family:var(--display); font-style:italic; font-size:1.4rem; color:var(--ivory); line-height:1.5; }

/* a genuine paper artefact resting on the dark page, for pull-quotes:
   a stacked second sheet behind, a warm candlelit glow, and a wax seal */
.paper-card-wrap{ position:relative; max-width:580px; margin:3em auto; padding:1.4em; }
.paper-card-wrap::before{
  content:"";
  position:absolute; inset:0;
  background:
    radial-gradient(ellipse 70% 90% at 50% 40%, rgba(167,123,62,.28), transparent 70%);
  filter:blur(6px);
  z-index:0;
}
.paper-card{
  position:relative; z-index:1;
  background:
    linear-gradient(165deg, rgba(255,255,255,.05), transparent 40%),
    var(--parchment);
  color:var(--ink);
  border-radius:1px;
  padding:2.6em 2.8em 2.2em;
  box-shadow:0 30px 70px -18px rgba(0,0,0,.65), 0 0 0 1px rgba(167,123,62,.4);
  transform:rotate(-.8deg);
}
.paper-card::before{
  /* a second sheet peeking out behind, slightly askew */
  content:"";
  position:absolute; inset:0;
  background:var(--ivory);
  border:1px solid rgba(167,123,62,.3);
  transform:rotate(2.2deg) translate(6px, 8px);
  z-index:-1;
}
.paper-card .seal{
  position:absolute; top:-18px; right:28px;
  width:44px; height:44px; border-radius:50%;
  background:radial-gradient(circle at 35% 30%, var(--brass), var(--oxblood-deep) 75%);
  color:var(--ivory);
  font-family:var(--label); font-size:.85rem; letter-spacing:.02em;
  display:flex; align-items:center; justify-content:center;
  box-shadow:0 8px 16px -6px rgba(0,0,0,.6), inset 0 1px 1px rgba(255,255,255,.3);
  transform:rotate(8deg);
}
.paper-card p{ font-family:var(--display); font-style:italic; font-size:1.5rem; color:var(--ink); margin:0; line-height:1.45; }
.paper-card::after{ content:"❧"; position:absolute; bottom:10px; right:22px; color:var(--gold); font-size:1rem; }

/* -- diagram -- */
.potency-diagram{ display:flex; justify-content:center; margin:2.4em 0; }
.potency-diagram svg{ width:100%; max-width:420px; height:auto; }
.potency-diagram text{ font-family:var(--label); }

/* -- stat / evidence cards -- */
.stat-row{ display:grid; grid-template-columns:repeat(auto-fit,minmax(220px,1fr)); gap:24px; }
.stat-card{ background:var(--panel); color:var(--ivory); border-radius:var(--radius); padding:2.4em 1.8em; border:1px solid var(--gold-25); }
.stat-card .figure{ font-family:var(--display); font-size:2.1rem; font-weight:600; color:var(--ivory); }
.stat-card .figure .arrow{ color:var(--gold); margin:0 .18em; font-style:normal; }
.stat-card .desc{ margin-top:.6em; color:var(--ivory-65); font-size:.94rem; }

/* -- two column lists -- */
.fit-grid{ display:grid; grid-template-columns:1fr 1fr; gap:0; border:1px solid var(--gold-25); border-radius:var(--radius); overflow:hidden; }
.fit-col{ padding:2.4em; }
.fit-col + .fit-col{ border-left:1px solid var(--gold-25); background:var(--ivory-06); }
.fit-col h3{ font-family:var(--label); font-size:.86rem; letter-spacing:.08em; text-transform:uppercase; margin-bottom:1.1em; }
.fit-col ul{ list-style:none; margin:0; padding:0; }
.fit-col li{ position:relative; padding-left:1.5em; margin-bottom:.9em; color:var(--ivory-65); font-size:.97rem; }
.fit-col li::before{ content:"◆"; position:absolute; left:0; top:.15em; font-size:.55rem; color:var(--gold); }

/* -- about -- */
.about-grid{ display:grid; grid-template-columns:.8fr 1.2fr; gap:clamp(28px,5vw,64px); align-items:center; }
.about-grid .frame{ position:relative; box-shadow:0 30px 70px -24px rgba(0,0,0,.65); }
.about-grid .frame img.subject{ width:100%; display:block; }

/* -- registration / form panel -- */
.register-panel{ background:var(--ink); color:var(--ivory); border-radius:var(--radius); padding:clamp(32px,6vw,64px); position:relative; overflow:hidden; border:1px solid var(--gold-25); }
.register-panel::before{ content:""; position:absolute; inset:14px; border:1px solid rgba(167,123,62,.3); pointer-events:none; }
.register-panel h2{ color:var(--ivory); }
.register-panel .lede{ color:var(--ivory-65); max-width:52ch; }
.register-embed{ margin-top:2em; background:var(--ivory-06); border:1px dashed var(--gold-45); border-radius:var(--radius); min-height:340px; display:flex; align-items:center; justify-content:center; text-align:center; padding:2em; }
.register-embed .placeholder-label{ font-family:var(--label); font-size:.72rem; letter-spacing:.12em; text-transform:uppercase; color:var(--gold); }
.register-embed .placeholder-note{ color:var(--ivory-65); font-size:.88rem; margin-top:.6em; max-width:38ch; }
.register-checks{ display:flex; flex-wrap:wrap; gap:1.8em; margin-top:1.6em; font-family:var(--label); font-size:.7rem; letter-spacing:.08em; text-transform:uppercase; color:var(--ivory-85); }
.register-checks span::before{ content:"✓ "; color:var(--gold); }

/* -- pricing panel -- */
.price-panel{ border:1px solid var(--gold-25); border-radius:var(--radius); padding:clamp(28px,5vw,52px); background:var(--ivory-06); }
.price-row{ display:flex; align-items:baseline; gap:.5em; flex-wrap:wrap; }
.price-row .amount{ font-family:var(--display); font-size:2.6rem; font-weight:600; color:var(--ivory); }
.price-row .terms{ color:var(--ivory-65); }
.guarantee{ display:flex; gap:1em; align-items:flex-start; margin-top:1.6em; padding-top:1.6em; border-top:1px solid var(--gold-25); }

/* -- steps -- */
.steps{ display:grid; gap:1.6em; }
.step{ display:flex; gap:1.4em; align-items:flex-start; }
.step .marker{ font-family:var(--display); font-size:1.3rem; font-weight:600; color:var(--ivory); background:var(--gold); border-radius:50%; width:44px; height:44px; flex:0 0 44px; display:flex; align-items:center; justify-content:center; }

/* -- faq -- */
.faq{ max-width:760px; margin:0 auto; }
.faq details{ border-bottom:1px solid var(--gold-25); padding:1.4em 0; }
.faq summary{ cursor:pointer; list-style:none; font-family:var(--display); font-weight:600; font-size:1.15rem; color:var(--ivory); display:flex; justify-content:space-between; align-items:center; gap:1em; }
.faq summary::-webkit-details-marker{ display:none; }
.faq summary::after{ content:"+"; font-family:var(--label); font-size:1.2rem; color:var(--gold); transition:transform .2s; }
.faq details[open] summary::after{ content:"–"; }
.faq .a{ color:var(--ivory-65); margin-top:1em; font-size:.98rem; }

/* -- deliverables shelf grid -- */
.shelf-grid{ display:grid; grid-template-columns:repeat(auto-fit,minmax(250px,1fr)); gap:1.8em; }
.shelf-item{ display:flex; gap:1em; align-items:flex-start; }
.shelf-item .mark{ color:var(--gold); font-size:1.1rem; line-height:1.6; }
.shelf-item h4{ font-family:var(--display); font-size:1.15rem; font-weight:600; margin:0 0 .25em; color:var(--ivory); }
.shelf-item p{ color:var(--ivory-65); font-size:.93rem; margin:0; }

/* -- footer -- */
footer.site-footer{ background:var(--void); color:var(--ivory-65); padding:0 0 2em; border-top:1px solid var(--gold-25); }
.footer-banner{ display:block; width:100%; max-width:680px; height:auto; margin:0 auto; opacity:.92; }
.footer-inner{ display:flex; flex-direction:column; align-items:center; gap:1.4em; text-align:center; padding-top:clamp(32px,5vw,48px); }
.footer-inner .wordmark{ font-family:var(--display); font-size:1.5rem; color:var(--ivory); }
.footer-links{ display:flex; gap:2em; font-family:var(--label); font-size:.68rem; letter-spacing:.1em; text-transform:uppercase; color:var(--ivory-65); }
.footer-links a{ text-decoration:none; }
.footer-links a:hover{ color:var(--gold); }
.footer-fine{ color:var(--ivory-45); font-size:.8rem; max-width:60ch; }

/* -- sticky cta -- */
.sticky-cta{ position:fixed; bottom:0; left:0; right:0; z-index:50; background:var(--ink); color:var(--ivory); padding:.9em var(--pad); display:none; align-items:center; justify-content:space-between; gap:1em; border-top:1px solid var(--gold-45); }
.sticky-cta.show{ display:flex; }
.sticky-cta span{ font-family:var(--label); font-size:.72rem; letter-spacing:.06em; }

@media (max-width: 860px){
  .hero-grid{ grid-template-columns:1fr; }
  .hero-portrait{ order:-1; max-width:360px; margin:0 auto; }
  .about-grid{ grid-template-columns:1fr; }
  .fit-grid{ grid-template-columns:1fr; }
  .fit-col + .fit-col{ border-left:none; border-top:1px solid var(--gold-25); }
  .nav-links{ display:none; }
}